social media content creation
This case study showcases my work as a visual designer and social media creative, combining strategy, storytelling, and design to build meaningful connections with audiences. Each project highlights my experience crafting content across formats, including short-form video, photography, and branded graphics. I focus on creating social experiences that are authentic, data-driven, and visually cohesive, translating brand values into engaging content that informs, inspires, and drives measurable results across every platform.
OLD DOMInion university sports
I was responsible for designing both print and digital materials for the athletics department, including schedules, flyers, social media graphics, and promotional assets. While digital media continues to grow, print remains an important touchpoint for audience engagement in a university setting. Each design was created to balance strong visuals with clear messaging, align with the university’s brand identity, and effectively promote events or share key information. My digital work included developing content tailored for platforms like Facebook, Instagram, Twitter, and the university website, optimized for each format and audience to drive engagement. Collaborating with the marketing team, I ensured a cohesive visual identity across all channels, supporting consistent messaging, audience growth, and measurable results.
“Vaughn worked for me as a Graphic Design and Video Intern while I was the Director of Social Media at Old Dominion University. Vaughn showed great professionalism while he worked in office and great initiative. Vaughn learned how to shoot video on the fly, as we needed more videographers. He took this challenge head on and become a very capable member of our video team. Vaughn really stood out as a designer. Vaughn was able to design off detailed creative briefs and off of one or two simple directions. He always created crisp, clean, and consistent graphics. Vaughn was someone we could rely on to not only get the job done but go above and beyond our expectations. One of his graphics that was posted to the main ODUSports channel received over 100% the normal interactions and impressions.
I would absolutely recommend Vaughn to anyone looking for a designer.”
–– Ron Chen, ODU Director of Athletic Marketing
TIDAL 757 DESIGN CONFERENCE
For the Tidal 757 Design Conference, I focused on creating a cohesive visual identity that centered around event photography and minimal graphic design. I captured and curated imagery to highlight the energy and creativity of the event, using clean layouts and subtle typography to let the photography tell the story. The result was a modern, consistent visual style that translated seamlessly across social media, digital displays, and promotional materials. This project strengthened my ability to craft visually engaging, story-driven content that connects with audiences through authentic imagery and purposeful design.
protect+ conception
Protect+ was a conceptual project focused on developing a cohesive visual identity through strategic content creation. I designed a unified theme and color palette to guide the production of graphics and short-form videos, ensuring consistency across all marketing touchpoints. This project allowed me to combine visual design and storytelling to create engaging, platform-ready content that reinforced brand cohesion and audience connection.
various content creation
This collection showcases a range of content created across different projects, clients, and concepts. Each piece reflects my ability to adapt visual storytelling to different audiences and platforms while maintaining a cohesive and strategic approach. From short-form videos to branded graphics, these works showcase my experience in producing engaging, platform-optimized content that strikes a balance between creativity and measurable impact.
photography
My photography experience spans keynotes, sports, university events, marketing campaigns, promotions, social media content, headshots, and spotlight features. Having worked extensively in a university setting, I understand how to capture authentic moments that reflect campus culture and community. Each image is crafted to enhance brand presence, engage audiences, and maintain visual consistency across digital and print platforms.
