ecpi university
As a Digital Communications Specialist at ECPI University (which includes the Culinary Institute of Virginia and the Advanced Technology Institute), I create multimedia content that strengthens the institution’s brand and connects with audiences across multiple channels. My work combines content strategy, video production, photography, graphic design, social media marketing, email communications, and nationwide digital signage management to deliver engaging and cohesive brand experiences. From recruitment-focused campaigns and student success stories to newsletters and campus-wide digital content, I help translate ECPI’s mission into authentic storytelling that drives engagement and supports enrollment initiatives.
Creative Direction • Video Production • Photography • Content Strategy • Campaign Development • Design • Brand Storytelling • Motion Graphics • Storyboarding • Social Media •
Creative Direction • Video Production • Photography • Content Strategy • Campaign Development • Design • Brand Storytelling • Motion Graphics • Storyboarding • Social Media •
video production
From concept development to final delivery, I produce documentary-style and promotional video content that informs, engages, and tells authentic stories. My work spans interviews, testimonials, profile pieces, paid advertising, social media campaigns, marketing collateral, event recaps, and long-form productions, creating content that supports recruitment, brand awareness, and university-wide initiatives. Every project is managed from planning and production through editing, color grading, motion graphics, sound design, and final delivery.
Graduation Regalia Guide
TikTok reached 278.3K Views, 13.2K Likes, 3,419 Saves, & 1,062 Shares
graphic design
Creating visual assets that strengthen communication across digital and print platforms. My work includes social media graphics, flyers, email marketing assets, YoDeck digital signage, blog assets, presentation materials, print collateral, and motion graphics, combining thoughtful design with clear visual communication to support a wide range of marketing and campus initiatives.
internal and social campaigns
Developing integrated marketing and communication campaigns that support university-wide initiatives across digital and internal platforms. Projects include ECPI University's 60th Anniversary campaign, alumni campaigns, multiple internal and external newsletters, social media initiatives, branded marketing materials, and reusable templates that help teams create consistent, on-brand communications. Creative concepts, campaign strategy, and content planning further support engagement across a variety of audiences and platforms.
through my lens
A visual collection documenting the people, places, and moments encountered throughout multimedia productions. From candid campus life to editorial portraits, these images capture the details that often tell the story just as powerfully as video.
